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05

Bring clients back

Promotions, automatic messages, Google reviews, loyalty, SMS: everything that fills tomorrow's calendar.

7 steps · 12 min

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  1. "Marketing: everything that brings clients in"Seven levers gathered on one screen: reviews, client file, automatic messages, promotions, visuals, newsletter. Where you really stand, and where to start. 1 min read
  2. "Creating a promotion: last minute, happy hours, flash sale, premium hours"Four mechanics for filling quiet hours — or charging more for the ones everyone wants. What each promotion applies, what it brings in and what it costs. 2 min read
  3. "Messages that go out on their own: welcome, follow-up, birthday"Twenty-five ready-to-use messages, sorted by moment in the relationship. You turn them on, they go out without you — and you see what they bring in. 2 min read
  4. "Client reviews: reputation, moderation, replies"The average rating, the breakdown, twelve months of reviews, automatic collection after every visit, your review link, moderating what your clients write, and the reviews shown on the site. 2 min read
  5. Collecting Google reviewsFrom finding your Google listing to the request sent automatically after every appointment: five steps, a collection link, and the rules not to cross. 2 min read
  6. The loyalty programme: points, stamps, treatment packagesRewarding those who come back: the programme runs on its own at every till sale. Points or stamp card, threshold, reward, prepaid treatment packages. 1 min read
  7. Sending an SMS to a client or a listAn offer, a freed-up slot, a word to one specific person: you write it, the message goes out in the salon's name. Recipients, preview, cost, confirmation. 2 min read