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"Messages that go out on their own: welcome, follow-up, birthday"

Twenty-five ready-to-use messages, sorted by moment in the relationship. You turn them on, they go out without you — and you see what they bring in.

Updated on 11 September 2026 2 min readBy the Buiiild teamIntermediate
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In this article

Twenty-five ready-to-use messages: the welcome after a first appointment, the "we miss you" after three months, the birthday message. You turn them on, they go out without you. This is what brings back a client you'd have forgotten.

The catalogue of automatic messages. | Buiiild.com
The catalogue of automatic messages.

Seeing only what's running

"Active": what your clients are receiving right now. | Buiiild.com
"Active": what your clients are receiving right now.

Active shows you in one click what your clients are receiving right now. Check it before turning on a new one: it's the only way to avoid sending three messages the same week to the same person.

Sorted by moment in the relationship

Sorted by moment in the relationship. | Buiiild.com
Sorted by moment in the relationship.

First impression, loyalty, reactivation, occasions. Take one or two per family, not twenty: a message people look forward to beats ten they put up with.

A switch, real recipients

As soon as you flip a card's switch, the message goes out to real people. A commercial message requires their consent and a way to opt out — the unsubscribe link is already in the text provided, never remove it. Sends are blocked at night: the law sets hours, and no one likes being woken up for a promotion.

What it's brought in

What it's brought in. | Buiiild.com
What it's brought in.

The revenue from appointments booked after one of these messages. This is your judge: if a message brings in nothing after two months, rewrite it or turn it off.

Frequently asked questions

How do I see what my clients are receiving right now?

Click Active: it shows in one click every message currently running, before you turn on a new one.

Can a message go out in the middle of the night?

No. Sends are blocked at night: the law sets sending hours, and this rule applies with no setting needed from you.

How do I know if a message is really paying off?

Look at its revenue figure on the card: it's the revenue from appointments booked after that message. If it brings in nothing after two months, rewrite it or turn it off.

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"Messages that go out on their own: welcome, follow-up, birthday"