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"Messages that go out on their own: welcome, follow-up, birthday"

Twenty-five ready-to-use messages, sorted by moment in the relationship. You turn them on, they go out without you — and you see what they bring in.

Updated on 11 September 2026 2 min readBy the Buiiild teamIntermediate
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In this article

Twenty-five ready-to-use messages: the welcome after a first appointment, the "we miss you" after three months, the birthday message. You turn them on, they go out without you. This is what brings back a client you'd have forgotten.

The catalogue of automatic messages.
The catalogue of automatic messages.

Seeing only what's running

"Active": what your clients are receiving right now.
"Active": what your clients are receiving right now.

Active shows you in one click what your clients are receiving right now. Check it before turning on a new one: it's the only way to avoid sending three messages the same week to the same person.

Sorted by moment in the relationship

Sorted by moment in the relationship.
Sorted by moment in the relationship.

First impression, loyalty, reactivation, occasions. Take one or two per family, not twenty: a message people look forward to beats ten they put up with.

A switch, real recipients

As soon as you flip a card's switch, the message goes out to real people. A commercial message requires their consent and a way to opt out — the unsubscribe link is already in the text provided, never remove it. Sends are blocked at night: the law sets hours, and no one likes being woken up for a promotion.

What it's brought in

What it's brought in.
What it's brought in.

The revenue from appointments booked after one of these messages. This is your judge: if a message brings in nothing after two months, rewrite it or turn it off.

Frequently asked questions

How do I see what my clients are receiving right now?

Click Active: it shows in one click every message currently running, before you turn on a new one.

Can a message go out in the middle of the night?

No. Sends are blocked at night: the law sets sending hours, and this rule applies with no setting needed from you.

How do I know if a message is really paying off?

Look at its revenue figure on the card: it's the revenue from appointments booked after that message. If it brings in nothing after two months, rewrite it or turn it off.

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