Collecting Google reviews
From finding your Google listing to the request sent automatically after every appointment: five steps, a collection link, and the rules not to cross.
In this article
Google reviews are what makes people choose one salon over another. The studio includes a guide that walks you from finding your listing to the request sent automatically after every appointment.
The five steps, in order
Each one takes just a few minutes, but the order matters: without your listing's ID, the following steps have nothing to work with. Paste it into the Google Reviews tab of the Reviews screen: you get a link that opens the review window in one click.
Your collection link
This address opens the review window of your Google listing directly, with no need for the client to search for you. This is the link the after-appointment message sends — slip it into your post-visit thank-you.
The rules not to cross
Asking every client is allowed; offering a discount for a review, or only asking happy ones, is not. Google removes reviews obtained this way and can penalise your listing.
And after that
Reply to reviews, even the bad ones: a calm reply under a negative review reassures more than ten perfect ones. Reviews already posted on Google show up in the Reviews screen — they stay on Google, they never mix with your site's reviews.
Frequently asked questions
Where should I start?
With your Google listing's ID: without it, the following steps have nothing to work with. Paste it into the Google Reviews tab of the Reviews screen.
Can I offer a discount for a review?
No. It's forbidden: Google removes reviews obtained this way and can penalise your listing. You can ask every client, but never pay for the request.
Where do I use the collection link?
Slip it into your post-visit message or thank-you: it opens the review window of your Google listing directly, with no need for the client to search for you.
Do Google reviews mix with those on my site?
No. They stay on Google and only show up in the Reviews screen, never mixed with your site's reviews.
Go further
The average rating, the breakdown, twelve months of reviews, automatic collection after every visit, your review link, moderating what your clients write, and the reviews shown on the site.
Messaging and SMS"Automatic SMS: reminders, confirmations, thank-yous"The messages that go out on their own around an appointment. A switch per message, the cost in credits, the text to rewrite in your own words.
Online bookingYour listing in the Buiiild directoryA client who doesn't know you is looking for a salon nearby: this is the listing she finds. What the public sees, your services and prices, what decides your ranking.
Need a hand?
Write to us from your studio, under “Help & support”: we answer quickly, with real people.