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Sending an SMS to a client or a list

An offer, a freed-up slot, a word to one specific person: you write it, the message goes out in the salon's name. Recipients, preview, cost, confirmation.

Updated on 11 September 2026 2 min readBy the Buiiild teamIntermediate
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In this article

An offer, a freed-up slot, a word to one specific person: here you write it yourself, and the message goes out in your salon's name.

Writing an SMS.
Writing an SMS.

Who you're writing to

Who you're writing to.
Who you're writing to.

One specific person, a list (your clients tagged VIP, Colour…), a calculated segment (loyal, inactive, birthdays…), or your whole client file at once. Clients who've opted out of messages are excluded automatically.

Your message

Write it normally. "{salon}" will be replaced with your salon's name when it's sent.

What the client will see

"What the client will see, including the sender's name."
"What the client will see, including the sender's name."

The preview shows the message exactly as it will arrive on the phone — sender's name included, and the legal notice added when it's a promotion.

One SMS, or two?

The counter updates with every letter typed. Past 160 characters, the message is billed double: you see this before sending, not on the invoice.

The total cost

"The total cost, and the balance you'll have left."
"The total cost, and the balance you'll have left."

Number of SMS multiplied by the number of recipients, and the balance you'll have left after sending. If credits are short, the button stays greyed out.

Sending

  1. Reread the preview: it's exactly what the client will receive.
  2. Click Send the SMS.
  3. A group send also asks for a confirmation with the figures: confirm it to actually launch the send.

A sent message can't be recalled — which is why it's worth rereading before clicking.

Frequently asked questions

Does a client who's opted out of messages appear in my send lists?

No, they're excluded automatically, whatever sending mode is chosen.

Does an SMS over 160 characters cost more?

Yes, it's billed double — the counter shows you before sending, not just on the invoice.

Can I cancel a group send once it's gone out?

No, a sent message can't be recalled: always reread the preview before clicking.

Can I send a promotion in the middle of the night?

No, commercial sends are blocked at night; only appointment reminders aren't affected by this rule.

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