"SEO: how Google presents your salon"
The title and description that appear in search results, and the visibility report that says what your site is missing.
In this article
How Google presents your salon: the title and description that appear in search results.
Title and description
The title (70 characters max) and the description (165) are your showcase on Google. Speak trade and city: "Barber in Lyon 3rd — by appointment" beats a list of keywords. Google will take a few days to reflect the change — that's normal.
The visibility report
Below the texts, a report of calculated points shows what your site is missing to be well presented: photos, up-to-date services, reviews, complete contact details, domain… Each point leads to the screen that fixes it.
What Buiiild does for you
Your site is built to be read by Google and by assistants: clean addresses, structured data (hours, services, reviews), sitemap, share image. You have nothing to install.
Frequently asked questions
How many characters for the title and description?
70 characters max for the title, 165 for the description: beyond that, Google cuts the text off in the results.
How long before Google shows my change?
A few days, generally. That's normal, this delay doesn't depend on Buiiild.
What does the visibility report tell me?
It lists, as calculated points, what your site is missing to be well presented: photos, up-to-date services, reviews, complete contact details, domain… Each point leads to the screen that fixes it.
Do I need to install anything to be well ranked?
No. Your site is already built to be read by Google and by assistants: clean addresses, structured data, sitemap, share image.
Go further
Your tips and news: what brings Google back to your site. The title written like a client's question, the summary, the category, draft or live, comments.
Marketing and reviewsCollecting Google reviewsFrom finding your Google listing to the request sent automatically after every appointment: five steps, a collection link, and the rules not to cross.
Online bookingYour listing in the Buiiild directoryA client who doesn't know you is looking for a salon nearby: this is the listing she finds. What the public sees, your services and prices, what decides your ranking.
Need a hand?
Write to us from your studio, under “Help & support”: we answer quickly, with real people.